About me.



Marc van Wageningen (1969) started his career in direct marketing at Proximity Worldwide, followed by stints at PPGH/JWT, TBWA\TEQUILA, &KS and OgilvyAction.

In June 2006 he launched a blog called directdaily with the mission to showcase the world’s best of direct marketing and engaging advertising work, which he categorises and updates daily. Directdaily is to provide inspiration and perhaps even broaden your horizons and give you a new perspective on your profession.

Through his conviction that activation will take a bigger role in communication more and more, Marc decided to set up directdaily/projects. From where he can be hired as a freelance creative, to do projects in the area of direct marketing and consumer activation. If needed Marc can bring his creative partner to handle projects on a team-basis.

Marc has won more awards than many, but way less than some, including at the Dutch Art Directors Club (ADCN), Dutch DMA Awards (Esprix), Effie Awards, EACA Euro Effie, IMC European Awards, Echo Awards, London International Awards, the New York Festivals, ANDY Awards, Cannes Lions and the Eurobest Awards.

Marc has been a jury member at the Dutch DMA Awards (Esprix), New York Festivals, Eurobest Awards and John Caples International Awards.

For projects please send an email to marc@directdaily.com

Omo "Napkin Dispenser"


Agency: Ogilvy Amsterdam, The Netherlands
Concept: Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Marc van Wageningen
Published: 2009

MTV Switch "Global Warming"


Agency: Ogilvy Amsterdam, The Netherlands.
Concept: Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Carl Le Blond
Published: 2008

Awards:
Gold New York Festivals
Silver New York Festivals
UNDPI United Nations Award
Finalist Dutch Art Directors Club (ADCN)
2x Finalist Eurobest
Finalist Cannes Lions
Finalist London International Awards

Bison Super Glue "Vending Machine Promotion"


Agency: Ogilvy Amsterdam, The Netherlands.
Concept: Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Marc van Wageningen
Published: 2008

Hertog Jan "Take your time"


Agency: &KS Amsterdam, The Netherlands.
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Published: 2008

Awards:
Bronze Effie Awards (2009)
Finalist Dutch DMA Awards (Esprix)

Hertog Jan "Ode to autumn"


Agency: &KS Amsterdam, The Netherlands
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Published: 2007

Awards:
Bronze Effie Awards (2009)
Silver Dutch DMA Awards (Esprix)
Bronze IMC European Awards

Hertog Jan "The Fellowship"


Agency: &KS Amsterdam, The Netherlands
Concept: Jasper Jager, Marc van Wageningen
Art Director: Neeltje Vervoort, Marc van Wageningen
Copywriter: Charlot Spoorenberg, Jasper Jager
Published: 2006

Awards:
Bronze Effie Awards (2009)
Finalist Dutch DMA Awards (Esprix)
Finalist Society of Advertisers Netherlands (SAN Accent)

Citro├źn "Experience what light does to you"


Agency: &KS Amsterdam, The Netherlands
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Published: 2006

Awards:
Bronze Dutch DMA Awards (Esprix)
Silver IMC European Awards

tomtom "find your way the easy way"


Agency: TBWA\TEQUILA Amstelveen, The Netherlands
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Published: 2005

Awards:
Silver Dutch Art Directors Club (ADCN)
Finalist Dutch Art Directors Club (ADCN)
Finalist New York Festivals

Pedigree "Aroma Stickers"


Agency: TBWA/TEQUILA
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper jager
Published: 2005

Awards:
Silver World Medal New York Festivals
Bronze World Medal New York Festivals
Bronze International Andy Awards
2x Finalist Dutch Art Directors Club (ADCN)
Finalist New York Festivals
Finalist Eurobest
3x Finalist Cannes Lions

Robijn "Taxi Laundrette"


Agency: PPGH/JWT Amsterdam, The Netherlands
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Published: 2004

Awards:
Bronze Eurobest
2x Gold World Medal New York Festivals
Gold London International Awards
Finalist Dutch Art Directors Club (ADCN)

Domino Pizza "Delivery boys wanted"


Agency: PPGH/JWT Amsterdam, The Netherlands
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Published: 2004

Awards:
Finalist New York Festivals

Interpolis "Burnt Mailing"


Agency: Proximity Worldwide, The Netherlands.
Concept: Jasper Jager, Marc van Wageningen
Art Director: Marc van Wageningen
Copywriter: Jasper Jager, Laura Weenink
Published: 2003

Awards:
Gold Dutch DMA Awards (Esprix)
DMA Echo Leader Award
Silver Cannes Lions